Advertising and the College Student

This blog is about a Mississippi State commercial. The commercial is shown during the games during football and basketball seasons. It shows what makes Mississippi State unique. To market to college students they show Dan Mullens singing a fight song along with other students. They show school spirit in the commercial, which is a huge deal to some students. Cheerleaders showing school spirit is always a big thing too. They also show a student in a chemistry lab, which you wouldn't think of in a school spirit kind of commercial.